Case Study: Adobe Elements Interactive Product Demos
Our client’s challenge:
Adobe wanted to promote special upgrade pricing for photo- and video-editing software products through interactive product demos. The goals of the “tours” were to allow users to quickly and easily understand the value of the products, become inspired by the top features, and actively engage with the products by exploring all the features.
The Scott Design solution:
Scott Design produced online Flash “tours” that display new features in action and highlight price-slashing offers right in the welcome screen of trial and full-version products. The team combined animation, compelling imagery, and streaming videos in a series of online presentations that display the software’s top features. Each of the presentations included prominent, strategically placed calls to buy the product. Scott Design also created special “Black Friday” versions of the tours to promote a limited-time upgrade offer.