Adobe
Online marketing for special offers
Online marketing for product launch
Integrated marketing for awards program
Integrated marketing for student licensing program
Concept and design for education tradeshow event
Animated product demos View demos.
Integrated marketing for product tour
Student design competition and program postersDiscover
Scott Design has worked with Adobe for the past 10 years on a wide range of projects, and each engagement involves a discovery phase. We clarify the objective for each campaign (get users to register for a newsletter, increase sales, attract attendees for an event or webinar, build awareness, and more). Scott Design helps Adobe target customers from a wide base: businesses, consumers, educators, and students, each looking for solutions to their particular problems. The imagery and written content for each piece are carefully crafted to speak to the appropriate audience.
Design
Each campaign for Adobe must have a distinctive look yet must fit within established corporate guidelines. An understanding of those guidelines plus the knowledge of each market allows Scott Design to create unique designs that follow the rules yet still work for each individual combination of target audience and goals. Scott Design typically presents three to four design concepts for each campaign, each with a unique emphasis, look, or tone, but each with the campaign’s objectives in mind.
Deliver
Scott Design has developed successful campaigns that speak to the creative spirit and business needs of Adobe’s clients. Adobe has brought in Scott Design to develop complete marketing campaigns, online demos, the Adobe Education website, creative themes for campaigns and promotions, e-mail campaigns, banner ads, landing pages, product messaging, exhibits, tradeshow materials, and more. Scott Design designs, organizes, and maintains internal portions of the Adobe website.
Winner: Silver ADDY Award, Silver Summit International Award, AEP Beacon Award for Excellence in Education Marketing, two Bronze ADDY Awards, Bronze Summit International Award