California Comforts
Our client’s challenge:
After 20 years of successful operation, this furniture store expanded its product line and changed its name. California Comforts — previously known as California Futons — sought a new logo and website that would reflect its expansion, emphasize its focus on modern styles, and highlight its continued commitment to excellence. It was important that the rebranding project deliver a new look and feel for the company without ignoring its established reputation.
The Scott Design solution:
After a series of discussions and planning sessions with the company’s owners, Scott Design creative experts began developing a logo that would portray California Comforts as a business whose products provide both relaxation and elegance. Through a mix of pleasing, neutral colors and simple, enticing imagery, Scott Design created a new, unique logo. Scott Design creative and technical experts then designed and developed a new website with a modern look and superior functionality, empowering the company to tell its story and promote its products.