Draper Fisher Jurvetson
Discover
Draper Fisher Jurvetson (DFJ), a leading Silicon Valley venture capital firm, sought a new website that would set it apart from its competition. Through analysis of DFJ’s competition, interviews with DFJ team members, and a look at what differentiates DFJ, we concluded that the new site should project DFJ’s global presence, segment the information on the site so different audiences can quickly access the information they seek, and have a look that reflects DFJ's innovation and success.
Design
Scott Design presented DFJ with seven unique designs from which to choose, all meeting the requirements we developed during the discovery phase, and each with a certain technical and design “wow” factor. The final design for the site features interactive cards that provide visitors quick and visually compelling ways to find information about DFJ team members, investments, and partner funds. Each page includes additional information in sections that can be opened or closed, allowing visitors to tailor the information they see. And, the home page presents a clear path for each of the audiences DFJ wanted to target.
Deliver
Scott Design delivered templates for every section of the site, and DFJ produced the site in-house. Scott Design created Flash animations and the database back-end for running the cards, news, and widgets. The DFJ website is database-driven, so adding new people, companies, and funds doesn’t require any programming. Scott Design also designed the internal portal, which is used by all the professionals in the DFJ Global Network.
Winner: Summit Emerging Media Award, Silver W3 Award, Silver ADDY Award, Bronze Horizon Interactive Award, The Communicator Awards Award of Distinction
“Working with Scott Design was a pleasure. They were efficient and kept my time to a minimum. Their design is bold, new, and portrays our message and our brand as if it came straight from our heads, only with more impact. It is light years better than anything any of our competitors have. They worked with our team as though they had been a part of it for years. The experience was the smoothest we have ever had with any outside vendor.” —Tim Draper, Founder and Managing Director, Draper Fisher Jurvetson