LogLogic
Discover
LogLogic was looking for a rebranding of its marketing communications — website, solutions demo, collateral, PowerPoint presentations, tradeshow graphics, and other material — to more effectively promote this Silicon Valley company’s industry leadership in Log Management and Intelligence. Our analysis and discussions with the LogLogic team led us to recommend making customer and employee videos highly prominent on the site. During an audit of the site, we also advised undertaking a reorganization of the content to help visitors quickly find the information they seek. Though LogLogic’s customers are worldwide enterprise and mid-market organizations, LogLogic’s CEO requested a look that did not seem like a typical enterprise site. In addition, it was emphasized that the graphics developed for the website must work across multiple media.
Design
Our initial presentation to LogLogic included four concepts for the website. Each concept included video, either as the main imagery or prominently displayed on the pages. The designs provided options ranging from a small evolution of the existing site to a radical redesign. LogLogic selected a fresh look that featured video front-and-center, easy-to-use navigation, well-organized structure, and a customer-friendly feel. The new web design and site architecture combine the vibrancy of a consumer site with the structure of an enterprise site. The video testimonials and easy-to-navigate tabs help visitors understand the LogLogic story in minutes and encourage them to dive deeper into the site.
Deliver
Scott Design developed the entire revised LogLogic website. Scott Design optimized all videos for the web, created the Flash video interface, and provided the technical expertise for the hosting and playback of online video. Scott Design developed a consistent visual brand that effectively presents LogLogic as an innovative, fast-growing market leader and pulled the new branding through updates to our award-winning LogLogic product demo, PowerPoint templates, collateral pieces, and tradeshow graphics. Scott Design also created branding guidelines for the new LogLogic look and feel.
Winner: Three Silver W3 Awards, two Silver ADDY Awards, Silver Horizon Interactive Award, Bronze Summit International Award, Bronze Horizon Interactive Award, The Communicator Awards Award of Distinction