Our client’s challenge:
Opus Solutions’ client, NetScout Systems, wanted a communications campaign for a new sales incentive program. All of the program’s materials were to have a classic Hawaii feel and would have to work in print and online.
The Scott Design solution:
Scott Design created a retro Hawaiian theme for the announcement packages, banner ads, and email campaign. This rich, elegant look included antique Hawaiian art, beautiful flowers, and photos from the elegant resort where top performers would stay. Scott Design wrote the copy for the brochure, incorporating Hawaiian wording and writing that evoked the mystery and excitement of exotic nights in Hawaii. The luxurious style was carried through all of the event materials.