Case study: “The Startup Game” book website
Our client’s challenge:
William H. Draper III, a venture capital pioneer, sought a website that would promote his new book, The Startup Game (Inside the Partnership Between Venture Capitalists and Entrepreneurs). Draper wanted the site to have a look and feel that would reflect a California/Silicon Valley business attitude and lifestyle. He wanted to give site visitors background information, endorsements, and event announcements in an organized, user-friendly manner.
The Scott Design solution:
Working closely with Draper and representatives of his firm, Draper Richards L.P., the Scott Design team created a look and feel for the new website that differentiates Draper from the often staid image of a traditional venture capitalist. Warm, “California cool” background imagery is complemented by personal, engaging photos throughout the site. Though the site contains a lot of information, Scott Design made it user-friendly, functional, and easy-to-navigate. The end-result is a website that tells an intriguing story and motivates visitors to purchase the book, which just came out yesterday.