VeriSign
Our client’s challenge:
VeriSign sought to communicate features and benefits of its solutions to a wide variety of audiences, including C-level executives, marketing professionals, and IT directors. VeriSign wanted to compel potential customers to learn more about its services using interactive tools that allow sales reps to explain solutions quickly and easily.
The Scott Design solution:
Scott Design developed several direct mail pieces, each uniquely designed for the target audience. For the C-level audience, the prevailing tones were elegance and professionalism. For the IT audience, the messaging was functional and specific. For the marketing professional, it was compelling and direct. And when creating easy-to-navigate Flash-based product demos, Scott Design asked key questions of the client to ensure the creation of a streamlined presentation that addressed customer pain points and fully explained VeriSign’s solutions.