Putting our expertise to work
Creativity is important, but your design partner must fully understand your market space, your goals, and your competitive concerns. Using a three-phase approach, Scott Design’s experts develop purposeful strategies, design on-target solutions, and deliver the results you seek. This standardized approach to problem-solving, which we’ve followed for more than 15 years, provides for a smoother process, better support for your brand, and the ability for Scott Design to routinely and systematically produce great work.
Phase 1: Discover
First, Scott Design works with your team to discuss your goals, identify your audiences, analyze your brand, assess your competition, and refine your market position. We learn about the customers you want to attract, which competitors keep you up at night, and what makes your company unique. We want to know your business inside and out.
At the end of our discussions, we produce a strategic brief that defines the scope of the campaign, including the results of our findings, definition of roles, a schedule of milestones, and content recommendations. This strategic brief guides our team of creative experts as they develop unique solutions to your challenges.
Phase 2: Design
Once we have defined your marketing challenges and objectives, we begin the exploration of visual concepts and designs with a personality and style that support your brand. Our designers and account representatives collaborate with your team to develop a design solution that meets your unique needs.
With the strategic brief to guide the process, the designs we present are on-target in terms of your audiences and your marketing goals. We then discuss the choices with your team, determine which will meet your objectives with the most impact, and then refine the creative work. When this phase of the design process is complete, Scott Design delivers the creative framework and assets you need to implement your design solution.
Phase 3: Deliver
In the final phase of the process, we develop the tactical marketing communications to launch your design across all appropriate media. The visual concept may be applied to your website, e-mail, web banners, collateral, direct mail, advertising, and more. Whether Scott Design develops your marketing pieces or you create everything in-house, we provide templates for you to use—and we provide technical and creative advice as issues come up.
We also include tools for tracking results and providing feedback on your marketing. Additionally, we provide refinement and maintenance of the deliverables to ensure that your campaign is a success.
Results: Success
Our job is to provide you with solutions that produce optimal results. Whether you measure your success through visits to your website, leads generated from your e-mail campaign, direct mail response, or click-through rate from your banner ads, Scott Design’s process ensures you get the results you seek.
Though we receive our fair share of design awards, we believe firmly that receiving accolades should always be a secondary concern. Scott Design is first and foremost committed to your company’s success, and we ensure it through our proven three-phase process.