Scott Design

Now is a great time to take a look under the hood of your company’s website to make sure it’s a high-performance marketing machine. Depending on how long it’s been since you launched your organization’s site, you might need minor service, a few new parts, or a major service to really improve performance.

While you can’t get exact numbers from any one analytics program, the data from one program, such as Google Analytics, can be used to do valuable comparisons that can help you gain insights about your visitors, spot patterns and trends, and figure out what is working on your site and what isn’t.

There are many different sources for web analytics. You can set up free Google Analytics on your site, you might get analytics from your website or blog host, and you might have paid for an advanced analytics tool. But what happens when they all return different numbers in their reports? Which one is right?

When looking at web analytics reports, it’s easy to get sucked in by the numbers and start treating the metrics as precise counts. There is a difference between “accurate” and “precise,” and this difference is particularly useful when working with analytics data.

Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical.

Twitter is an easy way for your company to keep up with what’s happening in your industry and around the world, and it’s a great way for your company to connect with clients and organizations in your industry. Launching your company in the Twittersphere takes about a month and can be broken down into three basic steps: Setup, Follow, and Connect.

The question of where to host your site for best SEO comes up often. The quick answer is usually to have it in a subdirectory of your main site, though there are a few exceptions.

Getting your website listed online doesn’t have to take a lot of time, effort, or money, as long as you narrow down your options to the sites that give you the best results for your time.

In just three months, survey respondents weighed in on their favorite and least favorite colors. They also have been telling us where they are from, their age, and their gender. Early on, favorites emerged, and they have held true as the responses roll in.

How you use type on the web is just as important as how you use it in print, but many web designers ignore even the most basic rules of typography. Here’s a quick rundown on how to use type like a pro on your website.