Now is a great time to take a look under the hood of your company’s website to make sure it’s a high-performance marketing machine. Depending on how long it’s been since you launched your organization’s site, you might need minor service, a few new parts, or a major service to really improve performance.
At Scott Design, we consider ourselves online marketing experts. We have worked with some of the largest tech companies in the world to help bring their product and corporate messages to their audiences. Our staff is always up on the latest trends and best practices in web design, email marketing, online product demos, and web marketing strategies.
Our team is always researching, learning, and implementing new technologies to make sure we are always at the forefront of hardware and software developments that give our clients an edge. We thoroughly evaluate new solutions that come to market, network with leaders in the marketing field, and embrace new best practices as they emerge. Our team of fast-learning experts work with our clients to select the best online and offline solutions for their needs.
Take a look at some of our articles below, where we share our expertise, insights, and observations on the state of web marketing, website design, and email and online advertising.
While you can’t get exact numbers from any one analytics program, the data from one program, such as Google Analytics, can be used to do valuable comparisons that can help you gain insights about your visitors, spot patterns and trends, and figure out what is working on your site and what isn’t.
There are many different sources for web analytics. You can set up free Google Analytics on your site, you might get analytics from your website or blog host, and you might have paid for an advanced analytics tool. But what happens when they all return different numbers in their reports? Which one is right?
When looking at web analytics reports, it’s easy to get sucked in by the numbers and start treating the metrics as precise counts. There is a difference between “accurate” and “precise,” and this difference is particularly useful when working with analytics data.
Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical.
Twitter is an easy way for your company to keep up with what’s happening in your industry and around the world, and it’s a great way for your company to connect with clients and organizations in your industry. Launching your company in the Twittersphere takes about a month and can be broken down into three basic steps: Setup, Follow, and Connect.
The question of where to host your site for best SEO comes up often. The quick answer is usually to have it in a subdirectory of your main site, though there are a few exceptions.
Getting your website listed online doesn’t have to take a lot of time, effort, or money, as long as you narrow down your options to the sites that give you the best results for your time.
In just three months, survey respondents weighed in on their favorite and least favorite colors. They also have been telling us where they are from, their age, and their gender. Early on, favorites emerged, and they have held true as the responses roll in.