Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical. Here are a few highlights of the current state of B2B mobile use:
- Mobile-friendly sites turn users into customers. If your site offers a great mobile experience, users are more likely to make a purchase.
- B2B users regularly use mobile to search for and access content on the go. While the desktop website is still the most-used source of information, increasing numbers of B2B tech buyers read white papers, case studies, and product brochures/data sheets on mobile devices.
- B2B customers shop for tech products for their businesses on mobile. They use their devices to read reviews, read general product/service information, compare product/service features, compare prices, and look for promotions or coupons.
- Tech B2B customers rely more heavily on mobile browsers than on mobile apps, though 53% of B2B executives have downloaded and use branded B2B mobile apps regularly.
- B2B mobile traffic will grow 13x over the next four years, with a 6x growth of mobile compared to desktop, according to Cisco’s latest report on global traffic growth.
The numbers for your company might be different, so determine how many visitors use mobile devices to access your site by checking Google Analytics. But, without a doubt, those mobile numbers are going to grow over the next few years, as more and more customers use mobile devices to research and make their B2B purchases.
Take a look at some recent B2B mobile stats when planning your mobile strategy:
- What Users Want Most from Mobile Sites Today, September 2012
- The Role of Digital Media in the IT Purchase Process
- 2011 B2B Technology Collateral Survey Report
- The Evolving Path of Today’s Tech B2B Customer Study, September 2012
- Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010
- Cisco VNI, May 2012