Make sure your website is found easily
Getting your website or blog listed online doesn’t have to take a lot of time, effort, or money, as long as you narrow down your options to the sites that give you the best results for your time. Whether you’re a B2B business or a B2C business, the major benefits of getting listed online are getting inbound links to your site, getting traffic to your site, getting in-person traffic at your location, and getting citations that include your business name and address, which Google uses to determine ranking for local listings.
Following is a list of some of the most-used search engines, Internet directories, review sites, and social networks to check out.
- Best of the Web Local
- Google Places
- GPS navigation
Once you’ve signed up at all the sites, find out how complete your listings are by checking your business on GetListed.org, which was launched in early 2009 as a free resource for small business owners listing their businesses at multiple sites online.
Depending on the site you’re using, you can provide basic company information, as well as coupons, photos, videos, and more. And your customers can interact with your listing, providing reviews and comments. Make sure you check your listings after any changes in your business, including address and phone number changes.
Many of these sites also have paid advertising options, but first you should take advantage of what they have to offer for free.
Things change all the time. Got any other great resources?Author: Kirsti Scott