Scott Design

A recent report by Forrester Research confirms the importance of a corporate website in decision making by U.S. and European business technology buyers. The 2011 Social Technographics® For Business Technology Buyers survey found websites, personal contacts, webinars, printed publications, and email to be far more important in the business technology buying cycle than social media, forums, and other online resources.

Forrester recommends that B2B technology marketers concentrate on the sources that yield the most influence and use social media to expand their reach, with the understanding that time spent on social media efforts probably will not yield great value in the short term.