Scott Design

There are some great free tools to monitor your online presence. Most of these require a few minutes to set up and then a few minutes per day to monitor. There are some that you can use once a month to track how your online brand is over time.

Marketers can use social media for B2B lead generation by creating remarkable online content and leading prospects to that content through social networks.

Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.

Through the relationships you build through social media networks, you can grow a thriving business with a healthy, active online community.

Facebook can be a great way to connect with your customers, especially if your products or services are geared to consumers. But Facebook can also be useful to B2B marketers. Facebook’s popularity means that many of your customers already use Facebook to keep in touch with friends, participate in groups, and keep up with celebrities and companies. Your company should join in the conversation.

Today, you need to keep up with social media to have conversations with customers. With limited time, where is your time best spent?

Marketing today involves the same principles of promoting your company and products to your potential customers. However, the number of ways you can promote your company has multiplied with the widespread adoption of Web 2.0 technologies. The objectives of marketing include the following: •    grow brand awareness •    build a positive brand association •    drive [...]

While LinkedIn is all business, all the time, Facebook is more of a hybrid social networking site, with both business and personal users. Although Facebook started as a social network exclusively for college students, the fastest growing group on Facebook today consists of users 25 and older and it’s one of the most-trafficked websites in the world.

If you want to create an online presence for yourself in a community of business professionals, LinkedIn is a great place to start. Setting up a LinkedIn profile takes just minutes and is a great way to connect with other people with similar business interests. LinkedIn is a social networking site mainly for business professionals around the world.

Learning new technologies is not always as easy for some people as others. The technology adoption lifecycle, developed at Iowa State, was created to show the range of responses to new technologies. This same model can be applied to the adoption of social media technologies. On the right we have the innovators and enthusiasts who [...]