Getting your website listed online doesn’t have to take a lot of time, effort, or money, as long as you narrow down your options to the sites that give you the best results for your time.
Case Study: Adobe Edge Microsite
Scott Design designed and developed a microsite to promote Adobe Edge to web professionals. The site presents a unique, compelling look and a showcase of samples that inspire and educate site visitors about Edge, an innovative web design application.
Interactive and Online Advertising Awards for Amazon.com App
Scott Design received two more awards for its work on the online Adobe/Amazon.com Product Selector — an Outstanding Achievement Award in the Computer Software category of the Interactive Media Awards and a Silver Award in the Online Advertising category of the Horizon Interactive Awards.
What’s your favorite color? [Infographic]
In just three months, survey respondents weighed in on their favorite and least favorite colors. They also have been telling us where they are from, their age, and their gender. Early on, favorites emerged, and they have held true as the responses roll in.
Monitoring your online presence for free
There are some great free tools to monitor your online presence. Most of these require a few minutes to set up and then a few minutes per day to monitor. There are some that you can use once a month to track how your online brand is over time.
Getting inbound links to your site
Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).
The anatomy of a social media marketing plan
You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work. Creating a successful online marketing plan takes bright ideas, good hearing, a big heart, fast hands, a funny bone, and stamina.
B2B lead generation: Did someone say “content?”
Marketers can use social media for B2B lead generation by creating remarkable online content and leading prospects to that content through social networks.
The who, what, where, when, why, and how of social media
Check out this quick rundown of the who, what, where, when, why, and how of using social networks to help kick-start your social media plan.
Social media realities in the enterprise
You can’t afford to ignore the effects that social media is having on marketing across your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.
Make sure your website is found easily