At Scott Design, we have been working since our founding in 1993 on hundreds of projects with technology, venture capital, B2B, and retail products companies. Over the years we have worked for some of the largest technology companies in the world, innovative startups, and everything in between.
search engine optimization
Now is a great time to take a look under the hood of your company’s website to make sure it’s a high-performance marketing machine. Depending on how long it’s been since you launched your organization’s site, you might need minor service, a few new parts, or a major service to really improve performance.
While you can’t get exact numbers from any one analytics program, the data from one program, such as Google Analytics, can be used to do valuable comparisons that can help you gain insights about your visitors, spot patterns and trends, and figure out what is working on your site and what isn’t.
There are many different sources for web analytics. You can set up free Google Analytics on your site, you might get analytics from your website or blog host, and you might have paid for an advanced analytics tool. But what happens when they all return different numbers in their reports? Which one is right?
When looking at web analytics reports, it’s easy to get sucked in by the numbers and start treating the metrics as precise counts. There is a difference between “accurate” and “precise,” and this difference is particularly useful when working with analytics data.
Scott Design developed the new SwiftTest website by creating a custom WordPress design and producing the site. The new site is stylish and modern with a distinctive yet professional look, but it is also easy to navigate. And since it’s created with WordPress as the content management system, SwiftTest team members can make updates to the site themselves.
The question of where to host your site for best SEO comes up often. The quick answer is usually to have it in a subdirectory of your main site, though there are a few exceptions.
Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
• Outstanding Achievement Interactive Media Award — Non-Profit Website
• Award of Distinction, Communicator Awards — Association Website
• Silver Davey Award — Association Website
• Bronze Award, Horizon Interactive Awards — Non-Profit Website
The annual B2B Technology Collateral Survey by Eccolo Media asks C-level executives, VPs, directors, managers, developers/programmers, and technicians to identify which B2B marketing tactics they used when making technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.