At Scott Design, we have been working since our founding in 1993 on hundreds of projects with technology, venture capital, B2B, and retail products companies. Over the years we have worked for some of the largest technology companies in the world, innovative startups, and everything in between.
Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical.
A Google event reveals some interesting statistics about online searches and how to optimize your marketing to capture your customers wherever they are online.
Information about putting together an online marketing plan for your business.
A survey shows that the top best practices for optimal marketing include: creating a variety of content; delivering high-quality writing; and providing easy access to all of your content via the web.
There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. But are there some things you shouldn’t leave to an outside firm?
You can’t afford to ignore the effects that social media is having on marketing across your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.
Whether you measure your success through visits to your website, leads generated from your email campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.
As acceptance of Web 2.0 technologies in business grows, company leaders must work to encourage the implementation of these tools in their businesses.
Times are changing. And these times are certainly challenging. In a recession you need to know (and be able to articulate) exactly what you bring to the proverbial table. While banks and car companies are receiving the lion’s share of press coverage, most industries are feeling the pain. As I mentioned before, record companies are [...]