Top 10 reasons your website still matters

Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.

Marketing today gets you ready for the rebound

With the economy firmly in a recession, many technology companies are cutting costs across the board—and that includes marketing—in order to survive the downturn. For business survival that makes sense, but for business growth you need to be prepared for the eventual rebound.