Mobile advertising best for direct response, not branding

This AdAge article looks at mobile advertising best practices, including click-to-call and click-to-SMS.

This AdAge article looks at mobile advertising best practices, including click‑to‑call and click‑to‑SMS.

AdAge takes a look at mobile advertising and its best uses today. In the current economic downturn, the instant response offered by mobile computing, including click-to-call and click-to-SMS, offer the concrete results advertisers are demanding for their investments. Screen sizes and resolutions are still too small to offer a true branding experience on mobile, though mobile advertising can be an effective part of a bigger overall marketing program. To read more, take a look at the full AdAge article, “Recession May Move Mobile Away From Branding.”

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