MarketingSherpa in cooperation with Babcock and Jenkins asked large B2B organizations what their marketing priorities are for 2009 and which were most challenging to implement.
The results are displayed in this chart, which shows priorities vs. challenge level.
Notable results are the perceived difficulty of developing a social media program and Web 2.0 conten and the high priority of retaining current clients and identifying new leads. Developing traditional content is both a low priority and considered less challenging. Read the full article.
The challenge for Social Media is high, but if you put focus into this, the ROI can be much higher. Take a peak at Why Local Search is Like Raking Leaves which shows a fantastic analogy of the challenges.