With so many users viewing sites on smartphones and tablets, ensuring engaging mobile experiences has become essential. Now, the responsive design strategy is being applied to emails, since more and more users worldwide view emails on mobile devices.
Tag: email design
Best practices in email design, email development, copywriting, content development, email campaigns, and landing pages
Google webinar emails and landing pages
With a series of webinars coming up, Google wanted clear, clean templates in order to customize emails and landing pages for each event.
Adobe Connection newsletter-authoring tool
Creating multiple targeted and customized newsletters is much easier with a custom, online authoring web app.
eBay Global Shipping Program
For the beta release of the eBay Global Shipping Program, eBay sought a campaign tailored to its high-profile international sellers.
Cisco awareness campaign
Scott Design created emails and banner ads to drive viewership of the TechWiseTV series of videos presented by Cisco product experts.
Santa Cruz Chamber rebrand and website design
Scott Design redesigned the entire Chamber look and feel, from the logo to the website to the emails, and gave the collateral a fresh, upbeat look.
Camp Adobe tradeshow theme
Scott Design developed the theme and event materials, including pre-event emails, program, activity, and signage for an education trade show.
Adobe Acrobat Campaign
Scott Design developed print, web, interactive pieces that focus on the benefits that speak most convincingly to the targeted audience for each campaign.
Email best practices: The basics
Get started with best practices in email marketing to ensure success. The basic goal of email marketing: Deliver professional email communications, to an interested audience, containing information they find relevant, timely, and valuable, and that conform to best practices and anti-spam laws.
Two little words: Subject Lines
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates.
Getting your emails read
Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.
Getting your emails opened
Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas: