Overview: What’s in it for me?

We'll give you an introduction to a way of working that will

• make your pages load faster
• lower your hosting costs
• make your redesigns more efficient and less expensive
• help you maintain visual consistency throughout your sites
• get you better search engine results
• make your sites more accessible to all viewers and user agents
• and give you a competitive edge (that is, job security) as more of the world moves to using Web standards.

We'll also talk about how laying out pages with Cascading Style Sheets (CSS) requires a slightly different way of thinking about your content and your markup than you may be used to.