Case Study: Health Industries Research Companies Brand Refresh
Our client’s challenge:
Scott Design recently completed a redesign for Health Industries Research Companies. The project began with the following goals:
- Update the site design, creating a modern, fresh look.
- Create a look that appeals to a C-level audience, both current clients and prospects.
- Project an overall image of professionalism, competence, expertise, and leadership.
- Create unified, easy-to-use navigation, especially since the site itself delivers the product.
The Scott Design solution:
The Scott Design team created an updated design for the website that showcases the company’s expert, professional services and welcomes new prospects and clients alike. A unified color scheme and photos for each of the main services help users find the information they’re seeking. The look is innovative but still portrays HIRC as an established, experienced, and knowledgeable business.
• Outstanding Achievement Interactive Media Award — B2BAuthor: Scott Design