Case Study: Santa Cruz Chamber of Commerce Rebrand
Our client’s challenge:
The Santa Cruz Chamber of Commerce had a long-term goal of redesigning and reorganizing its outdated website to better connect the Chamber businesses with the people who work, live, and visit Santa Cruz. The Chamber sought a new logo and brand identity that incorporated both the history and modernity of this local institution. New exciting and creative risks are taking place within the organization and the Chamber wanted to capture the spirit and imagination of its membership, and deliver more member benefits and results than ever before.
The Scott Design solution:
Scott Design redesigned the entire Chamber branding, from the logo to the website to the emails, and gave collateral a fresh, upbeat look. The B2B website was updated to include new functionality, a cleaner navigation, and quantities of valuable SEO-optimized content. The site has become the go-to source for local Santa Cruz business news and resources, with visits to the site and page views more than doubling year-over-year for three years in a row. The new website, email campaigns, and collateral have all helped attract new members.
• Outstanding Achievement Interactive Media Award — Non-Profit Website
• Award of Distinction, Communicator Awards — Association Website
• Silver Davey Award — Association Website
• Bronze Award, Horizon Interactive Awards — Non-Profit Website