Cisco awareness campaign

integrated marketing campaign

Our client’s story:

Cisco wanted to create awareness of its TechWiseTV series of videos presented by Cisco product experts. The videos, while varied and quite technical in nature, were to be promoted as appealing and accessible. That promotion of podcasts, episodes, and workshops was to be directed at professionals in unified communication, routing and switching, security, data center, and mobility in Silicon Valley and around the world.
Scott Design created HTML and text-only email announcements, reminders, and banner ads to drive viewership of the shows. As part of the campaign, Scott Design also developed subject lines, email copy, and tweets. Scott Design delivered templates for ongoing Cisco email campaigns that Cisco could produce in-house.