4 ways to make Google love your site
Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
Here are 4 ways to get the search engine love:
- Be Relevant: Someone doing a search on Google is looking for information that is trustworthy, from an expert or enthusiast who knows the topic well, and includes original content. This original reporting, original research, and original analysis are top qualities in Google’s eyes, so create the one-of-a-kind content your audience is looking for.
- Make It Fast: Website visitors are not a patient lot. Studies show that users are happier with faster sites and less satisfied with slow sites, so speed is now a factor in Google site ranking. Make sure your web coding is lean and mean, uses the latest web standards, and uses CSS to minimize bulked-up code.
- Be Thorough: Web users want to get all the information they need in one place. Include plenty of helpful information about your subject and links between content on your site so users can find everything they need without having to search elsewhere. Be smart about your tags, meta descriptions, and site architecture, and include relevant keywords in your copy to help Google find your content and rank it higher.
- Keep It Fresh: Web searchers are looking for the latest information on a given topic, so Google ranks sites that have regularly updated content higher. While Google will crawl virtually every page on the web eventually, the more frequently your content changes, the faster Google comes back. Regularly create content with catchy headlines and cool stories covering the latest information on your specialties.
Remember: If Google doesn’t deliver, searchers will go elsewhere to find what they need, so it’s in Google’s best interest to deliver what searchers want: relevance, speed, comprehensiveness, and freshness. Make sure your site delivers these and Google will love your site.
Learn why you shouldn’t launch your website without SEO and the art and science of SEO. Catch details about getting Google to love your site in the Marketing Profs class What Marketers Should Know About Google. And Google Webmaster Central is a great place to get all the inside help you need to optimize your site and keep your loving relationship with Google going strong.