A pull quote can be a powerful editorial and design element — or it can be a useless space-gobbler. Here are a few pull quote strategies to follow and a few pitfalls to avoid.
Author: Pete Scott
Pete Scott was a professional journalist for 20 years before joining Scott Design as Senior Copywriter and Editor. Pete’s experience in the fast-paced world of newspaper journalism has given him the ability to synthesize complex information and craft it into clear and accurate messages that speak to target audiences. Pete writes and develops advertising, marketing and editorial content for companies in high-tech, educational and financial industries. He also serves as a project manager who develops creative concepts and provides design direction on campaigns that engage target audiences. Previously, Pete filled many editorial and design roles at three award-winning daily newspapers. Pete worked most recently as a newspaper copy editor at The Indianapolis Star. Previously, he worked at the Austin (Texas) American-Statesman and The Hanford (California) Sentinel. Pete has a degree in journalism from California State University, Fresno. His published magazine articles have focused on a variety of sports — including hockey, martial arts, and NCAA football.
A few years ago, I decried marketing’s overuse of a few words. Here’s a new list of words I’d like to see retired, or, in some cases, sent off to rehab. They’ve lost their voice, never had it, or have been used and abused to the point of uselessness, especially in marketing.
Some words have been used and abused in marketing and advertising to the point of uselessness. Others need a rest. Read what copywriters ought to do with them.
Here are some basic guidelines for producing ad copy, HTML emails, and website content.