Interactive Award for a mobile-friendly legal website
Channel copy, advertising copy, email subject lines, email copy, product matrices, messaging blocks, and editing
Gold and silver awards for responsive business-to-business website
Email series with a unique theme and friendly, authentic copy.
Multiple awards for this nonprofit organization’s website
A pull quote can be a powerful editorial and design element — or it can be a useless space-gobbler. Here are a few pull quote strategies to follow and a few pitfalls to avoid.
As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.
Intuit wanted marketing materials to promote a new program. Scott Design created an email template and quick-start guide that reps use to communicate with two distinct audiences.
A few years ago, I decried marketing’s overuse of a few words. Here’s a new list of words I’d like to see retired, or, in some cases, sent off to rehab. They’ve lost their voice, never had it, or have been used and abused to the point of uselessness, especially in marketing.
It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.
It’s not technically wrong, but if you insist on putting two spaces between sentences, you should know what this old-fashioned habit says about you.
Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.