Adobe Document Cloud Webinar Series
Our client’s story
Adobe needed to promote a series of online webinars, which educate participants on how Adobe Document Cloud solutions, including Adobe Sign and Adobe Acrobat, help teams work more efficiently via paperless workflows — especially important during a pandemic lockdown. Scheduling is tight: Once Adobe and partner speakers are established for a webinar, marketing assets are needed very quickly, so turnaround times are often a few days at most.
Leveraging a new creative guidelines for Adobe Document Cloud, Scott Design designs, writes, and develops emails (HTML and OFT versions), social media banners, and landing page images for each webinar. Often, a main image needs to be created to match the content of the webinar. All Adobe needs to do is provide the webinar topic and an abstract — Scott Design takes it from there.
As will all email projects, Scott Design ensures the responsive emails look great in all versions of email apps and web browsers, while also making sure that all assets adhere to Adobe branding, creative, and email guidelines. Scott Design also writes on-target, effective subject line and pre-header texts for all the emails.