Adobe Product Promotions

Short, clever animation to support upgrading and cross-selling.

promotion animations and email campaign

Our client’s story

Adobe Systems runs promotions throughout the year to offer upgrades and announce new features to its users. Adobe uses the welcome screen that shows up when someone launches an application, as well as emails to targeted lists, to promote bundles and upgrades to its existing customers. Scott Design designed and produced short animations to help quickly educate users about features available with newer versions of products, and created a series of email campaigns to support product promotions to the family-oriented target audience of Photoshop Elements and Premiere Elements users.

Since the introductory screens on the applications appear only for a few seconds, the animations must be clever, fast, and to the point. Scott Design created animated screens that quickly present new features and showcase current promotional offers.

Scott Design produced the animations in both HTML and Flash, and at a variety of sizes, to work in older and newer versions of the products. You can view the HTML versions of the animations below.

Welcome screens for Premiere Elements:

Premiere Elements In-Product Animation
Premiere Elements In-Product Welcome Screen
Premiere Elements In-Product Welcome Screen

Welcome screens for Photoshop Elements:

Photoshop In-Product Animation
Photoshop Elements In-Product Welcome Screen
Photoshop Elements In-Product Welcome Screen

Leave a Reply

Your email address will not be published. Required fields are marked *