B2B social media graphics

B2B software company Informatica wanted clever, persuasive social media graphics to support tweets and posts to market new website content. They needed imagery and messaging that showed common customer experience challenges, with the goal of persuading Twitter and LinkedIn users to view and download a new eBook about the customer experience journey.

Adhering to Informatica’s brand and creative guidelines, Scott Design created a set of images that are informative, humorous, and resonate with audiences through a clear, concise message. Informatica used the images in tweets and posts to increase numbers of downloads of the eBook, collect contact information from registrants, and encourage re-tweets to spread the news about the eBook.