integrated product launch campaign

Our client’s story:

Online education leader Teaching Channel wanted a modern, easy-to-use website and supporting marketing materials to promote a new product — Teaching Channel Teams — to a target audience of leaders at K-12 schools and districts. Teaching Channel wanted the new marketing effort to place emphasis on the social and mobile nature of the new product. The website needed to follow responsive web design to meet the needs of modern educators using mobile devices. And the new site needed to work within an existing content management system.

The Scott Design team designed and developed a modern, user-friendly web site appropriate for the K-12 audience, who can now quickly find desired content. Following responsive web design, desktop, tablet, and smartphone users each benefit from an optimized experience. And Scott Design worked with Teaching Channel’s IT team to ensure that the new site worked within the existing CMS.

For the supporting materials, Scott Design created the Teaching Channel Teams sub-brand logo and created a set of icons — and an overarching image of an educator engaging with those icons — to promote the benefits of the new product. The new look was used for trade show graphics, PowerPoint presos, print ads, and web banners. Scott Design continues to work with Teaching Channel to create, modify, and print sales and marketing materials. Mobile friendly design

Winner:

marcom awards logo hermes awards logo horizon interactive awards logomarcom awards logo
  • Gold Marcom Award — Marketing Promo Campaign / Product Launch
  • Gold Hermes Creative Award — Product Launch
  • Silver Horizon Interactive Award — Advertising
  • Honorable Mention Marcom Award — Business to Business Website