Our client’s story:
Zahm Gems wanted to reach a larger audience while setting itself apart in the extremely competitive luxury jewelry industry. The company sought rebranding and marketing that would reflect its dedication to acquiring the highest-quality colored gemstones in an industry often over-focused on diamonds. Philip Zahm had attracted considerable attention by recounting his travels around the world in pursuit of exotic gems. Our creative professionals helped Zahm Gems devise a campaign that would bring Philip Zahm’s true tales of foreign gem-buying intrigue to resellers and individual customers.
Focused on portraying an adventurer who would stop at nothing to acquire the best, most exotic colored gems, Scott Design created a logo and overall advertising look highlighting Philip Zahm’s danger-tinged travels to acquire stunning gems in exotic places. Scott Design’s solutions included an updated corporate identity system, a series of ads, and a high-level “romance” brochure, designed to appeal to jewelry stores as well as high-end customers.