Adobe Amazon.com Product Selector Application
The Adobe/Amazon.com Product Selector is an interactive banner ad on Amazon.com that removes the guesswork for Adobe customers selecting products to buy. Instead of a static banner ad, the selector is an interactive application powered by Adobe ColdFusion and AJAX technology with a back-end database that recommends products and brings the user right to the Amazon.com purchasing page to shorten the sales cycle.
Winner:
- Gold Davey Award — Landing Page
- Outstanding Achievement Interactive Media Award — Computer Software
- Silver Horizon Interactive Award — Online Advertising
- Silver W3 Award — Innovative/Experimental Media
- Summit Emerging Media Leader Award — Online Advertising