4 marketing priorities in a recession

In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.

So, you want to create a mobile version of your site?

Your goal with your mobile website is to create a peak user experience to your mobile base — getting them the information they need quickly and easily. If you do decide to create a mobile-only version of your website, here are a few things you’ll need to do.

Top 10 reasons your website still matters

Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.

SEO: Don’t launch your website without it

Your web design or development project can be successful only if the target audience finds the site. At Scott Design, we place great importance on search engine optimization (SEO), the process of generating worthwhile traffic via non-paid search results. SEO is a fully integrated part of our process for designing, building, and launching a website.

What is CSS? (Why Tables for Layout is Stupid)

Still in the dark about what CSS is? Check out our presentation “Why Tables for Layout is Stupid” on why following Web Standards and using Cascading Style Sheets makes for superior sites. This cult classic, originally presented at Seybold, is now available in 20+ languages.