Marketing Treasure Map

You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your treasures.

Getting your emails read

Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.

Getting your emails opened

Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas:

Getting your emails delivered

Email Secrets of the Stars, Part 1 of a three-part series. The best way to make sure your emails get past spam filters is to make sure you don’t act like a spammer and your email doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to ensure that your email gets to your reader.

Marketing today gets you ready for the rebound

With the economy firmly in a recession, many technology companies are cutting costs across the board—and that includes marketing—in order to survive the downturn. For business survival that makes sense, but for business growth you need to be prepared for the eventual rebound.