When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, content, and e-mails.
Tag: B2B marketing
Business-to-Business responsive websites, web apps, email, advertising, banner ads, landing pages, SEO, and content marketing
Optimizing your marketing content for B2B technology buyers
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.
InDesign 10th Anniversary Microsite
Scott Design created the 10th anniversary page for Adobe InDesign, the design and publishing software that we’ve used since it was first released.
Verisign Demos
Scott Design developed easy-to-navigate Flash-based product demos that address customer pain points and clearly explain VeriSign’s solutions.
Email best practices: The basics
Get started with best practices in email marketing to ensure success. The basic goal of email marketing: Deliver professional email communications, to an interested audience, containing information they find relevant, timely, and valuable, and that conform to best practices and anti-spam laws.
Venture capital website wins multiple awards
National and international awards for the B2B corporate website
Celebrity styling for your brand
As chief marketing officer, you are responsible for “the celebrity styling” of your company, whether you manage it yourself or delegate the task to a brand director.
Marketing Treasure Map
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your treasures.
Two little words: Subject Lines
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates.
Getting your emails read
Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.
Getting your emails opened
Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas:
Getting your emails delivered
Email Secrets of the Stars, Part 1 of a three-part series. The best way to make sure your emails get past spam filters is to make sure you don’t act like a spammer and your email doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to ensure that your email gets to your reader.