Email best practices: The basics

Get started with best practices in email marketing to ensure success. The basic goal of email marketing: Deliver professional email communications, to an interested audience, containing information they find relevant, timely, and valuable, and that conform to best practices and anti-spam laws.

5 Reasons companies should do social media marketing

How does social media marketing fit into your company’s marketing plan? If you’re not sure whether social media marketing fits in your company’s overall marketing plan, or you’re not really sure about the tangible benefits of marketing your brand or solutions on social media sites, here’s a list of some reasons to become involved in social media marketing.