Want to make sure your email isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your email, alt tags, and in the file names of your graphics.
Tag: online marketing
Websites, responsive design, web apps, email campaigns, advertising, banner ads, landing pages, SEO, flash, microsites, rebranding, web design, web development, WordPress websites, and content marketing
Top 10 reasons your website still matters
Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.
What is CSS? (Why Tables for Layout is Stupid)
Still in the dark about what CSS is? Check out our presentation “Why Tables for Layout is Stupid” on why following Web Standards and using Cascading Style Sheets makes for superior sites. This cult classic, originally presented at Seybold, is now available in 20+ languages.
Our writing philosophy: Produce clear messages that motivate target audiences
Here are some basic guidelines for producing ad copy, HTML emails, and website content.