Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.
Channel copy, advertising copy, email subject lines, email copy, product matrices, messaging blocks, and editing
Scott Design developed print, web, interactive pieces that focus on the benefits that speak most convincingly to the targeted audience for each campaign.
Scott Design developed easy-to-navigate Flash-based product demos that address customer pain points and clearly explain VeriSign’s solutions.
Some words have been used and abused in marketing and advertising to the point of uselessness. Others need a rest. Read what copywriters ought to do with them.
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates.
With our hectic schedules, it’s easy to pour all of our energy into content, and to skip little niceties that distinguish our message from the dozens of others that bombard our readers on a daily basis. Type crimes aren’t only in your document, but all over the place, on signage, advertisements, and in restaurant menus.
Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.
Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas:
Email Secrets of the Stars, Part 1 of a three-part series. The best way to make sure your emails get past spam filters is to make sure you don’t act like a spammer and your email doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to ensure that your email gets to your reader.
Want to make sure your email isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your email, alt tags, and in the file names of your graphics.
Here are some basic guidelines for producing ad copy, HTML emails, and website content.