Gold Marcom award in the infographic category
Tag: strategy
Design strategies, project management, design and web audits, social media optimization, marketing plans, infographics, and content marketing
B2B Mobile Use (Infographic)
Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical.
Using online search statistics
A Google event reveals some interesting statistics about online searches and how to optimize your marketing to capture your customers wherever they are online.
Building an online marketing plan
Information about putting together an online marketing plan for your business.
Optimizing your marketing content for B2B technology buyers
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.
Divvying up duties with an agency
There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. With a good distribution of responsibilities and strong communication, the partnership with the outside agency can help you create strong and successful marketing programs.
Social media realities in the enterprise
Don’t ignore social media in your enterprise. You should be proactive and get involved, create standard processes for using social media, and plan for new social media technologies down the road.
3 steps to successful design
Whether you measure your success through visits to your website, leads generated from your email campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.
6 ways to make Web 2.0 work
As adoption of technologies that make online activities richer and more interactive (wikis, forums, social networking, blogs, and more) grows, company leaders must work to encourage the implementation of these tools in their businesses.
The Benefits of Creativity, Partnership, & Expertise
At the Adobe MAX 2008 conference, the Creative Director at Atlantic records described some of the ways Atlantic helps its artists turn casual listeners into fans.
4 marketing priorities in a recession
In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
Two little words: Subject Lines
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates.