Optimizing your marketing content for B2B technology buyers

A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.

Divvying up duties with an agency

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. With a good distribution of responsibilities and strong communication, the partnership with the outside agency can help you create strong and successful marketing programs.

4 marketing priorities in a recession

In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.