At Scott Design, we have been working since our founding in 1993 on hundreds of projects with technology, venture capital, B2B, and retail products companies. Over the years we have worked for some of the largest technology companies in the world, innovative startups, and everything in between.
Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
A survey shows that the top best practices for optimal marketing include: creating a variety of content; delivering high-quality writing; and providing easy access to all of your content via the web.
Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.
Scott Design has developed numerous print, web, and online pieces that focus on the benefits that speak most convincingly to the targeted audience for each campaign. Scott Design also created a series of animated Flash product demos for Acrobat on document sharing, feedback and approvals, and protecting information. The imagery, graphics, headlines, copy, and narration always keep the specific benefits front and center in the customer’s mind.
Scott Design developed easy-to-navigate Flash-based product demos for Verisign solutions. These streamlined presentations address customer pain points and clearly explain VeriSign’s solutions. Scott Design created the storyboards, wrote the script, created the artwork, directed the voiceovers, and produced the Flash for Verisign’s Consumer Authenticated Service demo and Verisign’s Managed PKI for SSL demo. Scott Design also created the packaging and direct mailer for the demos.
Some words have been used and abused in marketing and advertising to the point of uselessness. Others need a rest. Read what copywriters ought to do with them.
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates. A subject line on your email performs the same function as a catchy headline on a magazine: it can make you open the magazine or pass it [...]
With our hectic schedules, it’s easy to pour all of our energy into content, and to skip little niceties that distinguish our message from the dozens of others that bombard our readers on a daily basis. Type crimes aren’t only in your document, but all over the place, on signage, advertisements, and in restaurant menus. [...]