Author: Matt Scott

Matt Scott, the President of Scott Design, directs messaging, strategy, and client management. He manages large-scale marketing campaigns for a variety of enterprise clients, including Adobe Systems, Autodesk, and eBay. With Matt at the helm, Scott Design has built a reputation for outstanding customer service and efficient, professional delivery of award-winning work. As a former educator, he brings a common-sense marketing approach to education customers. And, with 20+ years of experience in high-tech marketing, Matt knows how to make complex technological products and solutions shine through effective design solutions. Matt has degrees in International Relations and Education from Stanford University. Matt serves as an Advisory Board Member at UC Santa Cruz Camp Kesem and is on the Strategic Marketing Advisory Committee at York School.

Divvying up duties with an agency

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. With a good distribution of responsibilities and strong communication, the partnership with the outside agency can help you create strong and successful marketing programs.

Top 10 reasons your website still matters

Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.