Divvying up duties with an agency

There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. With a good distribution of responsibilities and strong communication, the partnership with the outside agency can help you create strong and successful marketing programs.

Top 10 reasons your website still matters

Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.