Making sure your site is at the top of search results is the best way to ensure a steady stream of visitors. Follow the ABCs of SEO, and your website will start its rise to the top of the rankings.
Author: Kirsti Scott
Kirsti Scott is Scott Design’s creative director and founder. She actively manages the award-winning design team at Scott Design, ensuring high-quality work on all web design, e-mails, and integrated campaigns.
Worldwide email client market share
It’s good practice to keep up with the latest information on how people are interacting with your digital marketing. Check out the most popular webmail, desktop, and mobile email clients, compiled from data collected from 1.16 billion email opens worldwide.
Which emails do you check on mobile devices?
We asked our colleagues if they check their business-related emails on their phones. The results confirmed the reports: Most respondents, regardless of their age, use their phones, tablets, and other mobile devices to check both their personal and work emails.
Tailor your B2B content to the sales cycle
An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.
Email ranks highest for ROI
Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
Double spaces after a period
It’s not technically wrong, but if you insist on putting two spaces between sentences, you should know what this old-fashioned habit says about you.
Infographics
A picture is worth a thousand words — especially when it comes to explaining complex concepts, displaying survey results, and more.
Top 5 B2B Mobile Myths [Infographic]
Think your B2B customers aren’t using mobile devices to visit your website and read your emails? Wrong! Here are the top 5 most common misconceptions about B2B mobile users.
Strategies in a customer-driven market
How people and businesses make buying decisions has changed profoundly in the past few years, but marketing thinking has yet to catch up.
5-point checklist to supercharge your company’s website
Now is a great time to take a look under the hood of your company’s website to make sure it’s a high-performance marketing machine. Depending on how long it’s been since you launched your organization’s site, you might need minor service, a few new parts, or a major service to really improve performance.
The right way to use web analytics
While you can’t get exact numbers from any one analytics program, the data from one program, such as Google Analytics, can be used to do valuable comparisons that can help you gain insights about your visitors, spot patterns and trends, and figure out what is working on your site and what isn’t.
Are Google Analytics accurate?
There are many different sources for web analytics. You can set up free Google Analytics on your site, you might get analytics from your website or blog host, and you might have paid for an advanced analytics tool. But what happens when they all return different numbers in their reports? Which one is right?