Creating a custom website can be the difference between clothing your company in a one-size-fits-all t-shirt and suiting up in an outfit in just your size and style.
Author: Kirsti Scott
Kirsti Scott is Scott Design’s creative director and founder. She actively manages the award-winning design team at Scott Design, ensuring high-quality work on all web design, e-mails, and integrated campaigns.
Spotlight on Scott Design: Using technology to go paperless
Scott Design was featured in a newsletter from the company that makes workamajig, a web-based project management system for creative firms, as part of our green workflow.
Sustainable graphic design
As designers, we have the power to help those around us find better ways to do things. We are, by nature, creative problem-solvers. We must apply our brain power to finding ways to change perceptions, get things done in ways that do less harm to the environment, and find new ways of doing the things we already do.
Compostmodern
Compostmodern, a product of the AIGA Center for Sustainable Design (CFSD), was a great opportunity to explore the range of design thinking necessary to create a socially and ecologically responsible society. During the one-day conference, we were inspired to think about sustainability, bring about change and activism, fire our passion, and learn how to do something about it.
Marketing Treasure Map
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your treasures.
Two little words: Subject Lines
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates.
Getting your emails read
Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.
Getting your emails opened
Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas:
Getting your emails delivered
Email Secrets of the Stars, Part 1 of a three-part series. The best way to make sure your emails get past spam filters is to make sure you don’t act like a spammer and your email doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to ensure that your email gets to your reader.
Watch your language in your emails!
Want to make sure your email isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your email, alt tags, and in the file names of your graphics.
5 SEO Tips
If you’re looking for some easy-to-implement tactics to improve your search results rankings and drive even more people to your site or blog, check out these 5 ideas.