Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
Tag: online advertising
Concepts, graphics, and copy for banner ads, social media ads, interactive ads, and interactive product selectors
Product launch wins marketing and web awards
Several awards for product launch and business-to-business website
eBay Global Shipping Program
For the beta release of the eBay Global Shipping Program, eBay sought a campaign tailored to its high-profile international sellers.
Cisco awareness campaign
Scott Design created emails and banner ads to drive viewership of the TechWiseTV series of videos presented by Cisco product experts.
Online app wins innovation and emerging media awards
Multiple awards in the landing page, innovative media, online advertising, and computer software categories
Marketing your business locally
Making sure your marketing dollars are spent in the right place is more important than ever if you want to attract local customers.
Adobe Product Selector for Amazon.com
Scott Design wrote, designed, and developed an easy-to-use online tool that allows Amazon.com customers to determine which Adobe product is right for them.
4 marketing priorities in a recession
In a recession, it is even more important than ever that your marketing strategy produces both immediate and long-lasting positive results. The key to successful development and implementation of a marketing strategy is to focus on a set of priorities and then ensure that all your marketing tactics directly support your priorities.
Mobile advertising best for direct response, not branding
This AdAge article looks at mobile advertising best practices, including click-to-call and click-to-SMS.
The Big 3 and Silicon Valley: Back to basics
As Silicon Valley companies think about how to market during these challenging times, there’s something to be learned from the challenges that the American car companies currently face.