Mid-Year Marketing Scorecard

As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.

Best times to share content on social media

You have some great brand content, but when is the best day and time to share it? Take a look at the key findings to see the best days and times for sharing content through Twitter, Facebook, Instagram, LinkedIn, Google+, email, and blogs.

Why ignoring mobile is crazy

If your mobile strategy is to just hope people stop using phones to look at the web and emails, you’re crazy! If you make your site and emails mobile-friendly using responsive design, you’ll reach more customers than ever.

I turned off email images for a month …

I was curious to see how the emails I received in a given month looked without images, so I changed my email settings to stop downloading email images. I share examples of the four general types of emails that suffered without images.

More words that should be retired … or sent to rehab

A few years ago, I decried marketing’s overuse of a few words. Here’s a new list of words I’d like to see retired, or, in some cases, sent off to rehab. They’ve lost their voice, never had it, or have been used and abused to the point of uselessness, especially in marketing.

Why tables for layout is stupid: Updating a fan favorite

“Why tables for layout is stupid” has been one on our most popular articles since it was published in 2004, with hundreds of thousands of visits and 24 international translations. Since more people access the web on their phones than from their desks and Google rewards mobile-ready sites, we decided it was time to update “Stupid Tables” to make it responsive.

Increase email open rates with better subject lines

It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.

Which emails do you check on mobile devices?

We asked our colleagues if they check their business-related emails on their phones. The results confirmed the reports: Most respondents, regardless of their age, use their phones, tablets, and other mobile devices to check both their personal and work emails.