Tag: marketing campaign

Integrated marketing campaigns including responsive websites, online apps, emails, banner ads, landing pages, direct mail, brochures, advertising, search engine optimization, microsites, and marketing content

10 tips for successful B2B landing pages

Make the effort to optimize your landing pages, remembering that the user experience there is as important as the initial email. A dedicated, on-brand responsive landing page with a simple registration form can make all the difference.

Top 10 online marketing trends for 2014

With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.

Responsive email design

With so many users viewing sites on smartphones and tablets, ensuring engaging mobile experiences has become essential. Now, the responsive design strategy is being applied to emails, since more and more users worldwide view emails on mobile devices.

eBay banner ads

Promoting special offers — from toys to sports memorabilia to power tools — requires banners that stand out from the crowd.

Direct mail brochure garners design awards

Multiple awards for print and direct mail

eBay Global Shipping Program

For the beta release of the eBay Global Shipping Program, eBay sought a campaign tailored to its high-profile international sellers.

NetScout President’s Club Promotion

Scott Design created a retro Hawaiian theme for materials to be used in a NetScout Systems sales incentive program.

Cisco awareness campaign

Scott Design created emails and banner ads to drive viewership of the TechWiseTV series of videos presented by Cisco product experts.

Integrating print in a digital world

Print marketing is becoming a less and less important part of the marketer’s toolbox. But there are still times when print can play a major role in your marketing strategy, especially when it’s integrated with your online strategy.