Create banner ads that get results by using an easy formula for banner ad design.
Author: Kirsti Scott
Kirsti Scott is Scott Design’s creative director and founder. She actively manages the award-winning design team at Scott Design, ensuring high-quality work on all web design, e-mails, and integrated campaigns.
Selecting colors for design projects
When selecting colors for your web design, there are lots of considerations. Selecting a palette that’s right for your site means thinking about color harmony, color blindness, cultural differences, personal preferences, color trends, and your particular situation.
Reaching college students online
Young American adults have more broadband access, access the mobile web more often, and use social networking sites more than the national average of all adults, but differences emerge when you distinguish between different student and non-student groups.
Websites are the most influential resource for tech buyers
An annual B2B survey identifies which marketing tactics B2B buyers used to make technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.
Marketing your business locally
Making sure your marketing dollars are spent in the right place is more important than ever if you want to attract local customers.
Santa Cruz Chamber rebrand and website design
Scott Design redesigned the entire Chamber look and feel, from the logo to the website to the emails, and gave the collateral a fresh, upbeat look.
Health industry website wins B2B award
Outstanding Achievement award for B2B website
Using online search statistics
A Google event reveals some interesting statistics about online searches and how to optimize your marketing to capture your customers wherever they are online.
Developing sites for multiple browsers
It is important to prioritize the browsers for which you’re going to perfect your code, as there is a seemingly endless number of browsers out there, and with mobile browsers and tablets growing in use, you should focus on where most of your site visitors will be seeing your website.
Marketing priorities for 2011
The beginning of a new year is a great time to develop your marketing strategies for the upcoming months.
Building an online marketing plan
Information about putting together an online marketing plan for your business.
The Art and Science of SEO
Although art and science are sometimes thought of as opposites, you can use the artistic process and the scientific method together to improve your website through SEO experiments.