When we design websites for our clients, we put ourselves in the shoes of potential customers and determine what visitors are looking for on the site. We did the same when we started to redesign hotdesign.com. The latest version of the Scott Design website features more rich content, cleaner navigation, and a bold new design.
Author: Kirsti Scott
Kirsti Scott is Scott Design’s creative director and founder. She actively manages the award-winning design team at Scott Design, ensuring high-quality work on all web design, e-mails, and integrated campaigns.
Use analytics to improve your website, SEO, and e-mails
When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, content, and e-mails.
Monitoring your online presence for free
There are some great free tools to monitor your online presence. Most of these require a few minutes to set up and then a few minutes per day to monitor. There are some that you can use once a month to track how your online brand is over time.
Getting inbound links to your site
Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).
Optimizing your marketing content for B2B technology buyers
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.
Augmented reality business cards
In early 2010, we launched a new version of our website that presented a cool Flash portfolio with spinning “cards,” each displaying a featured project. It’s a quick and easy way to show off our portfolio.
6 main sections your website needs
Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.
Email best practices: The basics
Get started with best practices in email marketing to ensure success. The basic goal of email marketing: Deliver professional email communications, to an interested audience, containing information they find relevant, timely, and valuable, and that conform to best practices and anti-spam laws.
Happy birthday, Photoshop!
It’s great when you get a chance to help a longtime friend celebrate their birthday. And that’s what Scott Design got to do when we were asked to create a special landing page celebrating the 20th anniversary of the creation of Photoshop.
The anatomy of a social media marketing plan
You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work. Creating a successful online marketing plan takes bright ideas, good hearing, a big heart, fast hands, a funny bone, and stamina.
3 steps to successful design
Whether you measure your success through visits to your website, leads generated from your email campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.
Building an online marketing strategy
Build a foundation of a robust website, add the three pillars of search marketing, email marketing, and web analytics, and cap it off with a social media strategy.