Whether you measure your success through visits to your website, leads generated from your email campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.
BlogWe share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
Building an online marketing strategy
Build a foundation of a robust website, add the three pillars of search marketing, email marketing, and web analytics, and cap it off with a social media strategy.
Why one-size-fits-all design is rarely the best fit
Creating a custom website can be the difference between clothing your company in a one-size-fits-all t-shirt and suiting up in an outfit in just your size and style.
Spotlight on Scott Design: Using technology to go paperless
Scott Design was featured in a newsletter from the company that makes workamajig, a web-based project management system for creative firms, as part of our green workflow.
Words (and punctuation) that should be retired … or sent to rehab
Some words have been used and abused in marketing and advertising to the point of uselessness. Others need a rest. Read what copywriters ought to do with them.
Sustainable graphic design
As designers, we have the power to help those around us find better ways to do things. We are, by nature, creative problem-solvers. We must apply our brain power to finding ways to change perceptions, get things done in ways that do less harm to the environment, and find new ways of doing the things we already do.
Compostmodern
Compostmodern, a product of the AIGA Center for Sustainable Design (CFSD), was a great opportunity to explore the range of design thinking necessary to create a socially and ecologically responsible society. During the one-day conference, we were inspired to think about sustainability, bring about change and activism, fire our passion, and learn how to do something about it.
Marketing Treasure Map
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your treasures.
Two little words: Subject Lines
The key to getting your emails read may depend on how good your subject line is. Having a strong, compelling headline can make a difference in open rates.
Apostrophe abuse: the most basic rules are often the most neglected
With our hectic schedules, it’s easy to pour all of our energy into content, and to skip little niceties that distinguish our message from the dozens of others that bombard our readers on a daily basis. Type crimes aren’t only in your document, but all over the place, on signage, advertisements, and in restaurant menus.
Getting your emails read
Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.
Getting your emails opened
Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas: